London Fashion Weekend

London Fashion Weekend is a four-day event that consists of catwalk shows, entertainment venues as well as showrooms filled with designer garments available to buy. The catwalk shows I attended comprised of British designers such as Giles Deacon, Holly Fulton, Ashish and Julien Macdonald.

There were four contrasting trends that were the main focus of the shows; Shape up, Pretty in Pink, Back to Nature, and Victorian.

The vast range of colors and styles were so inspirational, I felt as though I was a child in a candy shop. Victorian was the one trend that focused more on monochrome, which was my obsession this summer. Nonetheless, once having seen the possibilities of color blocking, pattern combinations, unique heels and creative accessories that I have been missing out on which the other trends exhibited, I can officially say my love affair with color has begun for this autumn and winter.

As entertainment, Canon was hosting a promotional event that allowed me to create a 360o shot that was turned into a video (check out my previous post for my video). I then ventured off to Maybelline, who enabled me to be part of their backstage fun. This included playing around with their green screen, which they later made into a virtual video. They also had make-up and nail tutorials that were amusing as well informative to watch.

There were dozens of showrooms filled with garments that were for sale. Absolutely everything was eye candy, I could have spent days at LFW, just observing and taking mental notes on the do’s and don’ts of the season.

All in all, I had such a satisfying experience; I could spend the rest of my life doing this.

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