I have been reading Cosmopolitan Sweden since I was a teenager, so when they got in touch with an interest to interview me I naturally said yes in a milli-second! We sat down to talk about my life with a full-time job, blog and fashion faves too.
Photo by Moeez Ali
When did you know you wanted to start blogging?
I was always very fond of browsing blogs myself, indulging in all the inspiration there is out there. I would be able to spend hours just simply observing and admiring the different ways women put their looks together. I find it fascinating and I enjoy taking note of the detail they put into it. Then came a day last summer, in August 2013, when I finally decided that I want to give back what I am taking; inspiration. I decided to just go with the flow, take it as it comes and learn along the way.
How did you “get the ball rolling”? And when did you realise it was getting big?
I started raising awareness for my blog through Instagram and fashion sites that enable you to share your style (for example, ASOS Fashion Finder, Stylight, OOTD Magazine). I began getting featured by bigger blogs and brands that liked my style, and this really put me on the radar. It took about 3-4 months for this to begin happening.
Raising awareness from scratch isn’t easy, it comes with a lot of time, effort, patience, and hunger to succeed. Marketing my blog and myself as a brand is something I spend a lot of time doing: my education and work experience is the biggest contribution in making this possible to do all on my own.
Photo by Elena Hansmann
You have a full-time job as Digital Coordiantor at Matthew Williamson - how do you juggle a full-time job with your blog and make time for a social life too?
It’s all about time management. When you have a strong passion for something, you find a way to make the time. I wake up at 6am every morning to work on the blog for 2 hours before I head to the office. I spend one day every other weekend shooting content for the blog too, leaving me with two free weekends each month to be social. I also make time for friends after work during the week. Sleep is overrated, right?
How do you keep the blog alive? Make it grow?
The key to growing is consistency – creating content that aligns with your brand and posting it often.
How did the process look like; from knowing you wanted to start to actually getting the blog up and running?
I was contemplating starting the blog for about 3 months, during the summer of 2013. It all started with boyfriend taking my first two outfit photos for me behind my apartment building. I moved to London shortly after to start my Master's degree in Strategic Fashion Marketing and that's where I met a student pursuing her studies in photography and she offered to take photos for me. This is when my photos turned more professional-like and got more engagement.
Photo by David Nyanzi
Instagram - any tips or tricks on how to get the best “Instagram friendly” pics or getting more followers?
High quality photos that are appealing to the eye get a lot of engagement – do not post photos that are blurry or low resolution. Many of my pictures are taken on my phone so you don't necessarily need a fancy camera. If you are using your phone, use image-editing apps such as Afterlight to brighten and enhance the colours in the photo too.
When it comes to fashion, there are so many iconic women who inspire me, the top 3 are my mother, Miroslava Duma and Olivia Palermo. They are so fashion forward in the most amusing way:, it’s entertaining to see what they’ll put together. There are several bloggers that I admire for their sense of style but also their attitudes and ways of branding themselves. For example, Kenza Zouiten, Aimee Song of Song of Style, Shea Marie of Peace Love Shea.
Three tips for young girls that want to start blogging and make it in the fashion world?
Stay true to your style – there is only one you.
Do you have a style philosophy?
Find and embrace what makes you feel comfortable and confident – then wear a lot of it.
Photo by Mikaela Watsfeldt & Mikael Miettinen
Do you have an item that defines you?
I would say my lipstick, I love a bold lip.
Favorite fall trend?
I’m really into layering – wearing tops under slip dresses or even camisoles. There are so many different ways to style this trend; it’s interesting to see what the fashionistas come up with.
Favorite item right now?
I’m obsessed with off the shoulder tops/dresses and chokers.
Photo by Mikaela Watsfeldt & Mikael Miettinen
What’s the one thing that you never leave home without?
My lipstick, whether it’s a light color like nude or more striking like red.
Best tip for girls that want to look nice but don’t have a lot of money to spend?
The price tag isn’t important, most of my clothing is from the high street. I’d say my best tip is to feel good in what you wear and you’ll seize the day.
Plans, goals, ambitions for the future?
To excel even further in the fashion industry – with both my job and my blog.
See the full interview on Cosmopolitan Sweden here (it’s in Swedish).